About us

+ 250

Experienced professionals

+ € 1.2 bn

Client assets

#1 On Bulgarian Stock Exchange

~ 40% market share of all transactions

The Karoll Story

Where 30 Years of CEE Financial Expertise Meets Innovation in Our DNA

About us

Founded in 1993, Karoll offers a comprehensive portfolio of financial services across key verticals—asset management, brokerage, investment banking, insurance & pensions, land banking, and venture investing. The group’s companies serve thousands of retail, corporate, and institutional clients both locally and internationally.

The Karoll Group comprises several synergistic companies, each with a focused specialization, all united by a shared commitment to knowledge, integrity, innovation, and long-term partnerships.

Operating from over 80 locations across Bulgaria, our team of more than 200 highly qualified professionals consistently delivers tailored, high-quality solutions that address the evolving needs of our clients and the broader economy.

Through strategic alliances with leading global financial institutions, we provide access to international markets and best-in-class practices in the local environment.

Karoll is more than a financial group—it is a long-standing advocate for the development of Bulgaria’s financial ecosystem, education, entrepreneurship, and a sustainable, knowledge-based economy.

What Drives Us

Values

Integrity. Innovation. Impact.

We build trust through discretion, deliver value through innovation, and always put clients first.

Principles

Excellence with Responsibility.

We follow the highest ethical and regulatory standards to ensure long-term, sustainable success.

Culture

Curious. Bold. Human.

We empower talent, invest in knowledge, and encourage creativity at every level.

Глобално сътрудничество

Карол работи в тясно сътрудничество с някои от най-реномираните финансови институции в света. Тези дългогодишни взаимоотношения ни позволяват да предлагаме на клиентите си конкурентни финансови решения, достъп до модерни платформи и стандарти на обслужване, съобразени с най-добрите международни практики.

Световен лидер в инвестиционното банкиране и управлението на активи, съчетаващ над 150 години опит с достъп до инвестиционни решения от най-висок клас, пазарни анализи и стратегически възможности.

Глобален мениджър на активи с над 200-годишна история, съчетаващ задълбочена инвестиционна експертиза с дългогодишна репутация за високи постижения и фокус върху клиента. Неотдавнашното му обединение с базираната в САЩ Nuveen ще укрепи допълнително глобал

A leading U.S. brokerage firm, executing over one million trades daily. Renowned for its robust technology platform and efficient access to global financial markets.

How We Do Business

At Karoll, we do business with purpose, precision, and a long-term vision. Our approach is built around trust, innovation, and a deep sense of responsibility toward our clients and the market.

As a diversified financial group, we are committed to offering high-quality, tailored solutions in brokerage, asset management, investment banking, insurance, and pension services.

Our Principles

Discretion and Individual Approach

We anticipate the evolving needs of our clients and craft solutions to meet their unique expectations with confidentiality and precision.

Creativity and Entrepreneurial Spirit

We anticipate the evolving needs of our clients and craft solutions to meet their unique expectations with confidentiality and precision.

Curiosity and Knowledge Development

We believe knowledge is a strategic advantage. Continuous learning empowers us to stay ahead and deliver value in every aspect of our work.

Strict Compliance and Ethical Standards

We operate in full compliance with all regulations and uphold the highest ethical and governance standards, remaining independent of any political influence.

Our way of doing business reflects our belief that financial services should be accessible, responsible, and empowering — for our clients, our partners, and the future of the Bulgarian economy.

Stanimir Karolev

Founder and Chairman of the Board

Our main goal is to meet and exceed clients’ needs and expectations.

By fostering long-term relationships with our partners and clients and introducing innovative solutions, we will strive to be leader in the Bulgarian financial sector with a mission for its advance and recognition.